Policy Address

Promote Local Thematic Immersive Tours

193. We will develop a variety of new tourist attractions, such as promoting the red tourism route of "Chinese Cultural Celebrities Rescue"; creating thematic floral gardens in the 18 districts; and promoting various immersive tour projects, including Hong Kong's industrial brand tourism, Old Town Central, Kowloon City, Victoria Park Bazaar and the opening of the former Yau Ma Tei Police Station for public visits. We will also open up the frontier closed areas at Mai Po and Starling Inlet for visitors.

194. The HKTB will stage an enhanced version of the Hong Kong Wine & Dine Festival to step up worldwide promotion of Hong Kong's bar and restaurant offerings, positioning the city as an international culinary hub. We will aestheticise Lan Kwai Fong and the surrounding streetscape in phases to foster "community-making". The HAD will also refine application guidelines to facilitate the operation of home-stay lodgings and holiday camps in rural areas. In addition, the DEVB will facilitate the conversion of village houses into home-stay lodgings or community eateries.

Establish Hong Kong as the Most Sought-after Destination for Premium Visitors

195. We will offer tailor-made luxury tours for high-spending visitors, and work with the industry to offer sophisticated itinerary planning, concierge services, and premium experience.